{"id":1046,"date":"2025-07-12T08:22:38","date_gmt":"2025-07-12T08:22:38","guid":{"rendered":"https:\/\/www.visible-language.org\/journal\/?p=1046"},"modified":"2025-08-15T14:32:09","modified_gmt":"2025-08-15T14:32:09","slug":"issue-59-2-dfi-a-seat-at-the-table-designing-for-ai-with-strategy-vision-and-collaboration","status":"publish","type":"post","link":"https:\/\/www.visible-language.org\/journal\/issue-59-2-dfi-a-seat-at-the-table-designing-for-ai-with-strategy-vision-and-collaboration\/","title":{"rendered":"A Seat at the Table: Designing for AI with Strategy, Vision, and Collaboration"},"content":{"rendered":"<div class=\"sitecontainer\">\n<div class=\"pagecontainer\">\n<article class=\"vj-article\">\n<div class=\"articlesidebar\">\n<h5>Issue 59.2<\/h5>\n<p><a href=\"https:\/\/www.visible-language.org\/journal\/issue-59-2-reflecting-on-the-august-2025-issue-considerations-nowadays-and-implications-for\">Reflecting on the August 2025 Issue \u2014 Considerations Nowadays and Implications For<\/a><\/p>\n<p><a href=\"https:\/\/www.visible-language.org\/journal\/issue-59-2-research-led-pluralist-typographic-practices-case-studies-from-south-asia\">Research-Led Pluralist Typographic Practices: Case Studies from South Asia<\/a><\/p>\n<p><a href=\"https:\/\/www.visible-language.org\/journal\/issue-59-2-the-role-of-text-alignment-on-response-speed-and-accuracy-when-reading-chinese-english-bilingual-traffic-signs\">The Role of Text Alignment on Response Speed and Accuracy When Reading Chinese-English Bilingual Traffic Signs<\/a><\/p>\n<p><a href=\"https:\/\/www.visible-language.org\/journal\/issue-59-2-breaking-images-a-method-for-improving-design-students-visual-literacy\">Breaking Images: A Method for Improving Design Students\u2019 Visual Literacy<\/a><\/p>\n<p><a href=\"https:\/\/www.visible-language.org\/journal\/issue-59-2-addressing-uncertainty-in-llm-outputs-for-trust-calibration-through-visualization-and-user-interface-design\">Addressing Uncertainty in LLM Outputs for Trust Calibration Through Visualization and User Interface Design<\/a><\/p>\n<p><a href=\"https:\/\/www.visible-language.org\/journal\/issue-59-2-dfi-a-seat-at-the-table-designing-for-ai-with-strategy-vision-and-collaboration\">A Seat at the Table: Designing for AI with Strategy, Vision, and Collaboration<\/a><\/p>\n<p><a href=\"https:\/\/www.visible-language.org\/journal\/issue-59-2-dfi-the-changing-definition-of-designers-in-the-age-of-generative-ai\">The Changing Definition of Designers in the Age of Generative AI<\/a><\/p>\n<p><a href=\"https:\/\/www.visible-language.org\/journal\/issue-59-2-dfi-the-human-touchpoint-recommendations-for-thoughtful-ai-feature-design\">The Human Touch(point): Recommendations for Thoughtful AI Feature Design<\/a><\/p>\n<p><a href=\"https:\/\/www.visible-language.org\/Issue-59-2\/Visible-Language-59-2.pdf\" target=\"_blank\">Download Issue 59.2 \u27a4<\/a><\/p>\n<\/div>\n<div class=\"articlecontent\">\n<h1>A Seat at the Table: Designing for AI with Strategy, Vision, and Collaboration<\/h1>\n<h3>Syashi Gupta<\/h3>\n<h4 style=\"line-height: 1.5;\">SAP, San Jose, California, USA (syashigupta[at]gmail.com)<\/h4>\n<div class=\"abstractbox\">\n<p><span class=\"smallblueheading\">Abstract:<\/span> The speed at which artificial intelligence technology is integrated into products to ease user flows is redefining the role of designers, giving rise to specialized \u201cAI designers\u201d or \u201cAI design specialists.\u201d In this article, I explore the evolving responsibilities of designers in the AI landscape, emphasizing the critical need for deep collaboration with engineering, legal, and product teams. Drawing from direct experience, I highlight the challenges of translating complex AI capabilities into user-centric, valuable product features, especially within established organizations grappling with legacy systems and lengthy development cycles. Key takeaways underscore designers\u2019 need to possess strong data literacy, continuously learn in a fast-paced field, and strategically advocate for AI applications that address genuine user needs. I outline the essential skills designers must cultivate, the opportunities presented by adaptive AI interfaces, the high stakes involved in responsible AI development, and the pressing questions the design community must address to shape a human-centered AI future.<\/p>\n<p><span class=\"smallblueheading\">Implications for research:<\/span> This article focuses on the role and responsibilities of the emerging AI designer in modern product design and development. The distinction between AI for efficiency and AI for augmentation (Section 2.3) suggests a comprehensive framework that can help AI designers apply these categories and advocate for user and societal needs in the rush to incorporate AI functions into existing services. The discussion of user feedback loops (Section 2.6) characterizes good feedback systems as being granular, contextual, and actionable, with a palette of available UX patterns including inline corrections for refinement, transparent confidence scores, and feedback tagging. Empirical research is needed to provide AI designers with a generalized understanding of how these UI characteristics and UX patterns impact human understanding, and how they interact.<\/p>\n<\/div>\n<div class=\"keywordsbox\">\n<p><span class=\"smallblueheading\">Keywords:<\/span> AI design; AI implementation; AI strategy; collaborative practice; design industry<\/p>\n<\/div>\n<p><a class=\"viewarticlebtn\" href=\"https:\/\/www.visible-language.org\/Issue-59-2\/dfi-a-seat-at-the-table-designing-for-ai-with-strategy-vision-and-collaboration.pdf\" target=\"_blank\">Download PDF<\/a><\/p>\n<div class=\"articlepdfviewer\">\n<object \ndata=\"https:\/\/www.visible-language.org\/Issue-59-2\/dfi-a-seat-at-the-table-designing-for-ai-with-strategy-vision-and-collaboration.pdf\" type=\"application\/pdf\" width=\"100%\" height=\"100%\"><br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/www.visible-language.org\/Issue-59-2\/dfi-a-seat-at-the-table-designing-for-ai-with-strategy-vision-and-collaboration.pdf\" width=\"100%\" height=\"100%\" style=\"border: none;\"><br \/>\n<\/iframe><\/object>\n<\/div>\n<div class=\"authorbox\">\n<p><span class=\"smallblueheading\">Author<\/span><\/p>\n<p><strong>Syashi Gupta<\/strong> is a product designer passionate about AI design systems, responsible generative AI, and creative cross-functional collaboration. With over a decade of experience designing complex tools across the creative and enterprise space, she currently works at SAP, shaping ethical and scalable AI experiences. Previously, she led design for flagship generative features at Adobe, including background generation and AI-powered object removal in Photoshop and Lightroom. Syashi holds degrees in Information and Communication Technology and Graphic Design, and her master\u2019s thesis explored agency, trust, and interpretability in generative adversarial networks (GANs). She thrives at the intersection of usability, technical fluency, and ethical design. Syashi is always curious, and is often seen peering through her optimisticallypessimist glasses to judge new AI releases before they (inevitably) try to take her job.<\/p>\n<\/div>\n<div class=\"greendfibox\">\n<div>\n<p><span class=\"greendfitext\">DISPATCHES FROM INDUSTRY <\/span> is a <em>Visible Language<\/em> initiative to strengthen the design discipline by bridging industry and academia in the field of interface, experience, and communication design. The column gathers insights from industry practitioners that might inform and guide design practice, while suggesting high-leverage areas for research and scholarship in design. Authors are invited by the editorial board.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><a class=\"viewarticlebtn\" href=\"https:\/\/www.visible-language.org\/Issue-59-2\/dfi-a-seat-at-the-table-designing-for-ai-with-strategy-vision-and-collaboration.pdf\" target=\"_blank\">Download PDF<\/a><br \/>\n<\/article>\n<div class=\"articlecitebox\">\n<div>\n<p class=\"blueurllink\">DOI being generated<\/p>\n<p><strong>Cite this article:<\/strong><br \/>Gupta, S. (2025). A seat at the table: Designing for AI with strategy, vision, and collaboration. Visible Language, 59(2), 218\u2013231. https:\/\/www.visible-language.org\/journal\/issue-59-2-dfi-a-seat-at-the-table-designing-for-ai-with-strategy-vision-and-collaboration<\/p>\n<\/div>\n<div>\n<p>First published online July 15, 2025. \u00a9 2025 Visible Language \u2014 this article is open access, published under the CC BY-NC-ND 4.0 license.<\/p>\n<p><pre>https:\/\/www.visible-language.org\/journal<\/pre>\n<\/p>\n<p><span class=\"vlconsortiumheading\"><strong>Visible Language Consortium:<\/strong><\/span><br \/>University of Leeds (UK)<br \/>University of Cincinnati (USA)<br \/>North Carolina State University (USA)<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Issue 59.2 Reflecting on the August 2025 Issue \u2014 Considerations Nowadays and Implications For Research-Led Pluralist Typographic Practices: Case Studies from South Asia The Role of Text Alignment on Response Speed and Accuracy When Reading Chinese-English Bilingual Traffic Signs Breaking Images: A Method for Improving Design Students\u2019 Visual Literacy Addressing Uncertainty in LLM Outputs for &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.visible-language.org\/journal\/issue-59-2-dfi-a-seat-at-the-table-designing-for-ai-with-strategy-vision-and-collaboration\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;A Seat at the Table: Designing for AI with Strategy, Vision, and Collaboration&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,5,7],"tags":[],"class_list":["post-1046","post","type-post","status-publish","format-standard","hentry","category-dispatches-from-industry","category-invited-article","category-issue-59-2","entry"],"_links":{"self":[{"href":"https:\/\/www.visible-language.org\/journal\/wp-json\/wp\/v2\/posts\/1046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.visible-language.org\/journal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.visible-language.org\/journal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.visible-language.org\/journal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.visible-language.org\/journal\/wp-json\/wp\/v2\/comments?post=1046"}],"version-history":[{"count":15,"href":"https:\/\/www.visible-language.org\/journal\/wp-json\/wp\/v2\/posts\/1046\/revisions"}],"predecessor-version":[{"id":1182,"href":"https:\/\/www.visible-language.org\/journal\/wp-json\/wp\/v2\/posts\/1046\/revisions\/1182"}],"wp:attachment":[{"href":"https:\/\/www.visible-language.org\/journal\/wp-json\/wp\/v2\/media?parent=1046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.visible-language.org\/journal\/wp-json\/wp\/v2\/categories?post=1046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.visible-language.org\/journal\/wp-json\/wp\/v2\/tags?post=1046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}